About Yeeterprise

We throw things on the ground. Professionally.

Yeeterprise is the enterprise platform for ballistic logistics — the discipline of getting objects to the ground on purpose, on schedule, and on the record. Our tagline says it best, because Legal approved it: Ground truth, delivered.

Everything that can be thrown, thrown responsibly.

Our Mission

To operationalize humanity's oldest instinct — throwing things on the ground — into a governed, auditable, enterprise-grade platform, so that no object reaches the ground by accident, and none reaches it un-documented.

Our Vision

A world where every object meets the ground with intention, telemetry, and zero regret — and where the things that should never be thrown are protected by policy, not by luck.

Our Story

From a parking lot to a platform.

Yeeterprise began, as most enterprise categories do, with a founder throwing a laptop and realizing there was no SLA for it.

2019

The founding throw

Co-founders Dana Voss and Marcus Iyer yeet a malfunctioning printer into a dumpster and, mid-arc, recognize a total addressable market with no governance layer. Yeeterprise is incorporated the following Monday.

2020

Trajectory Cloud™, v0

The first control plane ships. It models exactly one arc and crashes on the second, but it is auditable, which is what the pilot customer actually wanted.

2021

The Do-Not-Yeet Registry

After an incident we will only refer to as "the aquarium," Yeeterprise formalizes the list of things that must never be thrown. Restraint becomes a product.

2023

One billion throws

The platform records its billionth documented ground contact. Regret incidents for the year: zero. We had the number framed.

2026

Yeetings

Video collaboration rebuilt on downward force reaches general availability — the meeting that lands, where calls end on time because we drop them, and the wrong person can never be thrown from a call.

What we believe

Six values. One of them is just "lift with the legs."

Restraint is a feature

The most important thing we build is the list of things we refuse to throw. Do-Not-Yeet is not a limitation; it is the product.

Ground truth

If it was thrown, we have the certificate. If we don't have the certificate, it wasn't thrown. There is no third state.

Throw first, document immediately

Velocity and governance are not in tension when the paperwork generates itself on impact.

Zero regret

Regret is a metric, we report it quarterly, and it is zero. We intend to keep it that way through methods described in the Regret Policy.

ESG of Yeeting

Environmental (everything lands biodegradably), Social (we throw inclusively), and Governance (see: the entire registry). Our full ESG posture is: down.

Lift with the legs

Our oldest and most enforced policy. Protects our single most un-yeetable asset: your back (DNY-0019).

Leadership

The people who decide what hits the ground.

Dana Voss

Co-Founder & Chief Executive Officer

Threw the founding printer. Has not personally yeeted anything since 2021, on advice of the board, and considers this her greatest exercise in restraint.

Marcus Iyer

Co-Founder & Chief Trajectory Officer

Owns the arc. Can forecast an apex by feel but insists the model do it anyway, for the record.

Priya Anand

VP of Restraint

Runs the Do-Not-Yeet registry. The most powerful word at Yeeterprise is "no," and she says it professionally.

Theo Okafor

Head of Ground Relations

Liaises between the platform and the ground. Reports the ground remains, as ever, receptive.

Renata Kessler

General Counsel

Reviews every arc for liability. Approved the tagline. Did not approve "the aquarium," and would like that on the record.

Sam Boone

Chief Regret Officer

Keeps the regret number at zero. Declines to explain how, citing the Regret Policy.

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